Gemini Prime Smart-Solutions

A full-scale rebrand and website overhaul for a smart-tech company focused on low voltage installations—built to connect with modern homeowners and business clients alike.

Overview

2021 - 2023,

Gemini Prime Smart-Solutions

Gemini Prime Smart-Solutions delivers cutting-edge low voltage installations for residential and commercial clients. The company needed more than just a clean logo or a decent website—they needed a brand that spoke to both security-conscious homeowners and fast-paced business owners. The goal: build credibility, simplify the message, and create a seamless digital experience.

Process

We started with strategy—deep-dive research into their industry, audience pain points, and direct competitors. Using that insight, we crafted a full brand identity that combined visual sharpness with strategic clarity.

Three unique user personas shaped the direction: the busy professional, the safety-minded homeowner, and the compliance-driven business owner. From wireframes to high-fidelity prototypes, we mapped out a site experience that focused on usability, trust, and clear service offerings.

Key steps included:

Brand Design: A custom logomark inspired by Wi-Fi and targeting icons—visually representing connectivity, precision, and reliability.
User Research: Persona development and user stories helped map real client goals and frustrations.
UX/UI Design: Focused wireframes and intuitive navigation ensured users found what they needed—fast.
Website Build: A responsive WordPress site that looks great across devices and communicates credibility with ease.
Testing & Iteration: Prototypes were tested and refined for clarity, speed, and engagement.

"Our website is looking way better than we expected and does a solid job of showing all the services we offer. Definitely helps explain everything in a clearer way."

Ethan Hall

Operations Manager

Outcome

The result is a brand that feels modern, trustworthy, and ready for growth. Gemini Prime’s new site clearly communicates their services, streamlines navigation for all types of users, and elevates their position in a competitive space. The cohesive brand visuals and intuitive UX/UI reflect Gemini’s mission: smart, secure, and seamless solutions—delivered with confidence.