Local Jungl — Folky, Moody, Plant Shop Logo
Local Jungl is a Titusville, FL plant haven that combines hands on guidance with folky moody charm. They help a community of plant lovers with expert tips and a playful vibe. Our logo melds lush greenery and subtle skeleton imagery to give them a standout look in a sea of succulents.
Overview
2025,
Local Jungl
We knew Local Jungl wanted a moody, folky vibe, so we set out to blend lush plant imagery with a skeleton folk twist. The goal was to create a bold, instantly recognizable mark that works seamlessly on storefronts, merch and in their tight knit plant community.
Process
Deep Dive
Sought to gain insight and answers about the brand—digging into their plant obsession, community goals, and why a skeleton hand planting a seedling felt so on‑point.Moodboard Mash‑Up
Curated skeleton art, vintage western type, and moody folky textures to set our creative direction.Logo Conception
Sketched and vectorized, sharpening lines, balancing spacing, and dialing in custom letterforms until it felt just right.Palette Play
Tested three vibes—Earthy Botanical, Moody Sunset, Western Dusk—then zeroed in on the combo that popped.Final Delivery!
Handed off one versatile logo file that scales from a tiny app icon to a festival banner—ready to roll, no extra design work needed.
"I just wanted to say how much we absolutely LOVE our logo!!! We are so excited to get rolling! Thanks so much for your hard work and patience."
Alex Leggett
Co-Founder
Outcome
Designed to Catch Eyes
The bold illustration and distinct vibe helped Local Jungl stand out in a sea of green.Built for Versatility
From signage to merch to Instagram, the logo worked everywhereFueled by Excitement
Alex and Jeni were all in. The brand gave them a look they were proud of and energy to keep growing.
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