Eli W.
Logo design for a real estate photography business, combining camera and home-inspired elements to create a distinctive, industry-relevant brand identity.
Overview
2024,
Eli W.
Real estate photographers help agents showcase properties through high-quality imagery. A professional brand identity helps communicate the quality of their work and build trust with real estate professionals. For Eli W., the goal was to create a logo that connects photography with the properties at the center of the business.
Process
We developed a logo concept that combines a camera with a chimney to form the shape of a house, bringing the business's photography focus and real estate specialty together in one visual mark. A tan and navy-blue color palette adds warmth and contrast, creating a professional look that feels more distinctive than a traditional navy and gray combination.
"I really like what you came up with. The camera combined with the chimney to create the shape of a house is a really cool touch, and I think the tan and navy blue color scheme works great. I previously used navy and gray, but the tan feels like a better secondary color and gives the brand more personality. I really appreciate the help with the logo and business ideas!"
Eli Walton
Owner
Outcome
The result is a recognizable logo that connects real estate photography with the properties the business helps showcase. The combination of a camera, house-inspired imagery, and a complementary color palette gives Eli W. a cohesive brand foundation for marketing his services to real estate agents and property professionals.
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