Keep Speaking Portuguese

Overview

2026,

Keep Speaking Portuguese

Keep Speaking Portuguese had a strong voice, a growing audience, and multiple ways for people to learn, listen, and connect. What it did not have was a website that clearly brought those pieces together.

NeueVantage Design Studio transformed the previous one-page site into a more complete digital home for the KSP brand. The goal was to create a clearer path for users while supporting the client's biggest priorities: growing the Patreon community, promoting the podcast, providing helpful Portuguese learning resources, and creating a dedicated space for 1-on-1 lessons with Hugo.

We helped refine the brand's visual direction, messaging, and content strategy around what makes KSP different: real Brazilian Portuguese, real conversations, culture, and an approachable learning experience. The result was a site designed to feel less like a traditional language course and more like an invitation to discover, practice, and keep speaking.

Process

The project began by looking beyond the original one-page structure and identifying the different audiences and goals the new website needed to support.

Using a UX-focused approach, we considered how users might arrive at KSP and what they would want to do next. Some visitors may discover the brand through the podcast. Others may be looking for Portuguese learning resources, personalized lessons, or a community to continue their learning journey. We developed the site's structure and content around creating clearer paths between those experiences.

From there, NeueVantage helped shape the creative direction, refine the brand voice, and develop content that felt natural to Hugo and Érica's personalities. The experience was designed to be approachable, conversational, and human while giving each part of the KSP ecosystem a clearer purpose.

The result was a more intentional information architecture that connects the podcast, community, resources, and 1-on-1 lessons while guiding users toward the Patreon community as a central next step. The current site reflects this through dedicated pathways for the community, podcast, personalized lessons, blog content, and other learning resources.

Hugo Arujo

Owner

Outcome

The redesign transformed Keep Speaking Portuguese from a simple landing page into a more complete platform built to support the brand's growth.

Users can now quickly understand what KSP is, hear its approach to learning Brazilian Portuguese, and explore multiple ways to continue their journey. The new experience gives the Patreon community a stronger role while also creating space to promote the podcast, publish educational content, and connect learners with personalized 1-on-1 support.

Most importantly, the site gives the brand room to grow. Instead of trying to communicate everything through a single page, KSP now has a clearer digital foundation where each offering has a purpose while still feeling connected to one larger idea: helping people experience Brazilian Portuguese through real conversations, culture, and connection.

The finished experience reflects the personality behind KSP: approachable, curious, human, and focused on helping learners feel comfortable taking the next step and continuing to speak.