Mainstream Novelties
Logo design and Shopify store development for Mainstream Novelties, creating a cohesive brand and online shopping experience for unique gifts tailored to niche interests.
Overview
2017,
Mainstream Novelties
Mainstream Novelties offers gifts designed around specific interests, hobbies, and communities. The goal was to create a brand and online store that make these products easy to discover while giving customers a straightforward way to find gifts that feel personal to the people receiving them. We developed the logo and designed a Shopify store to bring the brand and product offerings together in one cohesive shopping experience.
Process
We began by developing a logo that gives Mainstream Novelties a recognizable brand identity. From there, we carried that visual direction into a Shopify store designed to showcase the product range and help customers browse gifts based on their interests. The focus was on creating a consistent brand experience, presenting products clearly, and making it easier for shoppers to find something suited to their intended recipient.
"The new website makes it easier for customers to find unique gifts for their favorite interests and gives our products a much better way to stand out."
Mainstream Novelties
Outcome
The result is a cohesive brand and Shopify store that give Mainstream Novelties a stronger foundation for selling niche gifts online. The logo establishes a recognizable identity, while the online store provides a dedicated shopping experience where customers can explore products and discover gifts tailored to specific interests.
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